On April 23, the 2024 Mount Huangshan Tea Party and Xiuning Organic Tea Cultural Festival of "New Anyuan Toushui Meets Organic Tea" was held in Xiuning County. This activity was guided by the Department of Agriculture and Rural Affairs of Anhui Province, the Anhui Supply and Marketing Cooperative Association, hosted by the China Tea Circulation Association and the Mount Huangshan Municipal People's Government, and undertaken by the Mount Huangshan Municipal Bureau of Agriculture and Rural Affairs and the Xiuning County People's Government. At the signing stage of the event, Qimen Black Tea Group signed a strategic cooperation agreement with the Anhui Chamber of Commerce in Malaysia.
Chen Zhi, Deputy General Manager of Qimen Black Tea Group, and Fu Mingming, Deputy Secretary General of Anhui Chamber of Commerce in Malaysia, signed a strategic cooperation agreement on behalf of both parties
This signing marks that Qimen Black Tea Group will leverage the market resources and business network of the Anhui Chamber of Commerce in Malaysia to carry out Qimen Black Tea brand promotion activities in Malaysia and surrounding Southeast Asian regions, and more directly and efficiently launch products into the Southeast Asian market, expanding Qimen Black Tea's sales overseas; At the same time, to enhance Southeast Asian consumers' understanding of Qimen black tea culture, history, and quality characteristics, further strengthen the brand story, and promote cultural exchange.