On August 16th, the launch ceremony for the global dissemination of Chinese tea, titled "Tea and the World," with the theme of "Inheriting and Promoting Tea Culture, Exchange, Mutual Learning, and Benefiting the World," was held in Beijing.

Comrades from relevant departments and ministries of the country, foreign ambassadors to China, industry experts and scholars, tea industry celebrities, regional public brands and tea enterprise leaders, cross-border representatives, etc. attended the launch ceremony.

Du Zhanyuan, member of the Standing Committee of the 14th National Committee of the Chinese People's Political Consultative Conference and Director of the Foreign Languages Bureau of China, Punima Gunasekkala, Deputy Director and Ambassador of the Embassy of Sri Lanka in China, Long Zhuangwei, member of the Standing Committee of the 14th National Committee of the Chinese People's Political Consultative Conference and Deputy Director of the Agriculture and Rural Affairs Committee, Zhang Zhongcan, Vice President of the China International Tea Culture Research Association, and Xu Shaogang, Dean of Academic Affairs of the Chinese Culture Institute, delivered speeches successively

Chinese Ambassador and Permanent Representative to the United Nations Food and Agriculture Organization, Guangdefu, delivers a video speech

Liu Zhonghua, an alternate member of the 20th Central Committee, an academician of the CAE Member and president of Hunan Normal University, made a concluding speech

Global dissemination plan for Chinese tea released

The 2024 Forbes China Tea Industry Series Selection Release (Qimen Black Tea, Qimen Black Tea Group, and Qimen Black Tea Group's product "Your Lipstick" have respectively won the "Annual Tea Regional Public Brand", "Annual Potential Enterprise", and "Annual Influential Product" awards in the 2024 Forbes China Tea Industry Series Selection)

Initiate the establishment of the International Communication Public Welfare Fund for Chinese Tea Culture

Liu Zhonghua, Deputy County Mayor of Qimen County People's Government, participated in the themed exchange on "Inheritance and Innovation: Creating a Chinese Tea Culture Logo"

Jiang Hong, Chairman of Qimen Black Tea Group, participated in the themed exchange on "Brand First: Leading Chinese Tea to the World"

Leaders and guests attending the launch ceremony visited the Qimen Black Tea Group booth to enjoy tea and exchange ideas

The launch ceremony of the "Tea and the World" global dissemination of Chinese tea aims to continuously enhance the international influence of Chinese tea and the domestic market position of tea brands, tell the story of Chinese tea well, spread the voice of Chinese tea well, build an international tea industry communication and publicity platform, shape a series of high-quality communication products in the Chinese tea field, broaden the international vision of leading tea enterprises, optimize, expand and strengthen new quality productivity brand tea enterprises, enhance the international reputation of Chinese tea, and strengthen international tea industry interconnection and cooperation.

This time, Qimen Red Tea, Qimen Red Tea Group, and Qimen Red Tea Group's product "Your Lipstick" were respectively selected as the "Annual Tea Regional Public Brand", "Annual Potential Enterprise", and "Annual Influential Product" in the 2024 Forbes China Tea Industry Series. This not only reflects the recognition of Qimen Red Tea, Qimen Red Tea Group, and their product brand strength and market influence by the organizing committee, but also affirms their efforts in ecological planting, technological innovation, and other aspects.

Qimen Black Tea Group will take this as an opportunity to better shape a high-quality brand image, enhance brand awareness, and through the tea industry exchange platform created at this launch ceremony, seek new business cooperation opportunities, explore new market areas, showcase the unique charm of Qimen Black Tea, spread Chinese tea culture, promote cultural exchanges between China and foreign countries, and let more people understand the profound heritage of Chinese tea culture.