On the morning of February 8, local time in the United Kingdom, the "Happy Chinese New Year" series of activities was held in Bristol Museum, which has a Chinese cultural tourism photo exhibition and intangible heritage exhibition area, displaying domestic tourist attractions and intangible heritage projects, presenting Keemen black tea tea art performance, calligraphy art experience, and so on, attracting many local people.

Representatives of the King of Bristol, Lieutenant of Bristol Golding, Leader of Bristol City Council Tony Dyer, Mayor of Bristol Andrew Varney, Cultural Counsellor of the Chinese Embassy in the UK Wang Yun and other guests attended the event.

As part of the "Happy Chinese New Year" series of activities in the UK in 2025, the event opened a door for local people to learn about traditional Chinese culture through the combination of intangible cultural heritage and Chinese New Year culture, adding new impetus to China-UK friendship.

Walking into the Bristol Museum, the atmosphere of the New Year is blowing in your face, red lanterns are hung high, fish lanterns are embellished among them, and everywhere is filled with a festive atmosphere.

The opening performance of the event was presented by Keemen Black Tea Group. The tea artists demonstrated Chinese tea culture with exquisite skills, allowing the audience to experience the history and charm contained in it, and feel the long history and profound traditional Chinese culture.

The King of Bristol's representative, Lieutenant Peaches Golding of Bristol County, delivered a speech and extended New Year's greetings

Wang Yun, Counsellor of the Cultural Section of the Chinese Embassy in the UK, delivered a speech

In the intangible heritage exhibition area, Keemen Black Tea Group uses tea as a medium, through the Chinese knot, Spring Festival couplets and other cultural products full of "New Year", not only to show the audience the profound culture of the Spring Festival, but also to add a strong Chinese style in the land of Britain. This is also the first time that Keemen black Tea, as a human intangible heritage, went abroad on the occasion of the Spring Festival to participate in the "Happy Spring Festival" series of activities.

Presents Keemen Tea book "Keemen Tea Improvement Farm" to the King of Bristol's representative, County Lieutenant Pichees Golding of Bristol, and Mayor of Bristol Andrew Varney.

Keemen black tea is famous in the world for its "high aroma, mellow taste, beautiful shape and brilliant color". It has won the international Gold Medal for three times, the National Gold Medal for four consecutive times, and has been designated as the state gift tea of the national foreign affairs activities for many times. It is known as the "Qunfang most" and "the noble tea in tea", and is one of the three high-flavor black teas in the world and one of the ten famous teas in China.

In 2008, the production technique of Keemen black tea was selected into the national intangible Cultural Heritage list. In 2022, the production technique of Keemen black tea was included in the UNESCO Representative List of Intangible Cultural Heritage of Humanity.

Guests tasting Keemen black tea

In recent years, with the successive launch of the "Happy Spring Festival" series of activities in various parts of the UK, more and more British people have had the opportunity to experience the charm of the Spring Festival up close and share the beautiful implications and boundless vitality contained in this traditional Chinese festival. The "4H" concept of the event: Hope (hope), Home (home), Harmony (harmony), Health (health) has been deeply rooted in people's hearts. Not long ago, "Spring Festival - The Social Practice of Chinese People Celebrating the Traditional New Year" was successfully included in the Representative List of the Intangible Cultural Heritage of Humanity by UNESCO, adding an international intangible cultural heritage touch to this event. 
As a state-owned enterprise of Keemun black tea, Keemun Black Tea Group will take this opportunity to shoulder the mission of Keemun black tea as a diplomatic gift tea, and contribute the "Keemun Black Tea" power to deepen the understanding and friendship between the people of China and the UK, allowing this warmth and beauty from the East to further spread its fragrance in Britain.