On the afternoon of May 18th local time in Singapore, the 2024 "Tea and the World" Huiyun Art Fair and Anhui Cultural Tourism Promotion Conference was held grandly in Singapore.

Promotion of Qimen Red Tea Culture: "Huifeng, Wanyun, Mingyue, Lion City"

On the afternoon of May 18th local time in Singapore, Qimen Black Tea Group represented Anhui at the 2024 "Tea and the World" · Huiyun Ya Ji and Anhui Cultural Tourism Promotion Conference to showcase the Huicha tea ceremony and tea art to Singaporean attendees, and made a cultural promotion of Qimen Black Tea under the theme of "Huifeng Wanyun Mingyue Lion City".

Chen Zhizuo, Deputy General Manager of Qimen Black Tea Group, made an all-round in-depth promotion of Mount Huangshan, Qimen and Qimen black tea

Chen Zhizuo, Deputy General Manager of Qimen Black Tea Group, recommends the Anhui themed tea tourism route for the 2024 "5.21 International Tea Day" event

Huicha Tea Art Exhibition

Huicha Tea Art Experience

Singaporean attendees taste Keemun black tea

This promotion event is a showcase for Qimen Black Tea Group's internationalization. It not only showcases the scenery of Qimen Black Tea plantations, tea production techniques, and craftsmanship, but also a deep cultural exchange. Through the carrier of Qimen black tea, it conveys the essence of Anhui tea culture, attracts Singaporeans from all walks of life to visit Qimen in Mount Huangshan, Anhui Province, to punch cards to pick tea, make tea and other tea culture tourism routes, injects new vitality into the international development of Anhui tea industry, and builds a new bridge for cultural exchanges and economic cooperation between China and Singapore.

Signed a framework cooperation agreement with the Singapore Tea Importers and Exporters Association

On the afternoon of May 19th local time in Singapore, Qimen Black Tea Group signed a framework cooperation agreement with the Singapore Tea Import and Export Chamber of Commerce, marking the joint promotion and exchange activities of Huicha culture between the two sides.

The Singapore Tea Importers and Exporters Association, formerly known as the Xingzhou Tea Merchants Association established on June 23, 1928, is the earliest Chinese tea merchant organization established in Southeast Asia. The guild has made important contributions in promoting tea trade in Southeast Asia such as Singapore, maintaining and promoting local economic development, promoting tea culture, organizing charity, and promoting the spirit of the Chinese nation.
This strategic cooperation aims to promote the culture of Huicha, and the Singapore Tea Import and Export Chamber of Commerce will support and promote the brand promotion of Huicha, represented by Qimen Black Tea, in Singapore. Qimen Black Tea Group will use Singapore as a strategic pivot for Qimen Black Tea to expand into Southeast Asia and even the global market, contributing to the international trade and cultural exchange of Huicha.

Visit Singapore's earliest Oriental tea space - Singapore Tea Yuan

On the afternoon of May 19th local time in Singapore, Qimen Black Tea Group visited Singapore Tea Yuan. Both parties had in-depth discussions on category cooperation, Huicha promotion, and new product development.

Singapore Tea Garden, as the earliest Oriental tea space in Singapore, is a leader in integrating Chinese tea culture into Singapore. In 1989, Queen Elizabeth of the United Kingdom visited Singapore to enjoy Chinese tea.
By visiting Singapore Tea Yuan, Qimen Black Tea Group learned about the market demand and consumer preferences in Singapore and the surrounding Southeast Asian regions. This has provided assistance for Qimen Black Tea's product exports and brand internationalization layout, as well as laid a solid foundation for future market expansion and sales network construction.