Recently, Qimen Black Tea Group's lightbox advertisement appeared in the entrance passage of the high-speed railway Yixian East Station. This is the first time that Qimen Black Tea Group has made an appointment with Yixian East Station, adding a bright "Qimen Red" color to this high-speed railway station full of "Hui culture" elements.
Yixian East Station of the high-speed railway, as the junction station of the Huangchang section of the Hangzhou Changsha high-speed railway and the Chihuang high-speed railway, has become the starting point and destination of many tourists interested in the history and culture of the Great Mount Huangshan Mountain and its surrounding areas. High speed rail is a symbol of speed and convenience, and high-speed rail stations are important platforms for cultural display and dissemination. This measure by Qimen Black Tea Group can effectively attract the attention of passing passengers, further enhance brand awareness and product exposure through the "high-speed rail+" economic model, and expand consumer groups.