On June 26th, the grand opening of Qimen Red Tea Group's Hefei New Oriental store was held, featuring the spirit of Qi Hong and the mellow charm of the East. Ke Shaoyuan, Vice President and Secretary General of Anhui Tea Industry Association, Qian Fangzheng, Financial Director of New Oriental Hefei School, Yang Baosheng, Director of Government and Social Organizations of Hefei University of Technology High Training Center, Jiang Hong, Chairman and General Manager of Qimen Red Tea Group, Chen Zhi, Deputy General Manager of Qimen Red Tea Group, Fang Zhengzong, Financial Director of Qimen Red Tea Group, and representatives of Qimen Red Tea Group's Hefei channel partners attended the event.

Speech by Ke Shaoyuan, Vice President and Secretary General of Anhui Tea Industry Association

Speech by Qian Fangzheng, Financial Director of New Oriental Hefei School

Jiang Hong, Chairman and General Manager of Qimen Black Tea Group, presided over the event

Opening ribbon cutting ceremony

New Product Release of "Century Arteries · Ten Thousand Miles Tea Ceremony"

Leaders and guests attending the event tasted Qimen black tea

The Qimen Black Tea Group Hefei New Oriental Store, located on the first floor of the New Oriental Anhui headquarters building, serves as a showcase for promoting Qimen Black Tea culture to New Oriental Hefei School and Oriental Selection Anhui Branch. It integrates traditional and modern elements, aiming to create a warm and comfortable tea tasting space for its employees. There are a variety of classic and creative Qimen black tea products displayed in the store. In the tea art experience area, not only can you taste pure Qimen black tea and new-style Chinese tea drinks, but you can also personally experience the tea art process and gain a deeper understanding of the cultural stories behind it.

The opening of Qimen Black Tea Group's Hefei New Oriental store showcases a new model of mutual promotion between traditional tea culture and modern educational technology. As a leading enterprise in the domestic education industry, New Oriental Red Tea Group will continue to strengthen the resonance between the two parties in terms of brand concepts while exploring cross-border cooperation. By bringing high-quality tea products and drinks to the employees of New Oriental Anhui Headquarters Building, we aim to convey a healthy lifestyle concept and way of life, enhance brand awareness among young consumers, and promote the deep integration of culture and consumption.