On August 16th, the launch ceremony of "Tea and the World" global dissemination of Chinese tea was held in Beijing. The event is themed "Inheriting and Promoting Tea Culture, Exchanging and Learning from Each Other, Benefiting the World", guided by the China Foreign Languages Administration, hosted by the Cultural Communication Center of the China Foreign Languages Administration, supported by the China International Tea Culture Research Association, China Tea Society, China Chamber of Commerce for Import and Export of Food, Soil and Livestock, Chinese Culture Promotion Association, National Agricultural Technology Promotion Service Center (China Tea Industry Alliance), China Tea Association, and co organized by Hunan Agricultural University, Anhui Agricultural University, Hunan Normal University, and Zhejiang University Tea Research Institute.

At the event, Forbes China released the 2024 Forbes China Tea Industry Series selection results in four dimensions: "Annual Regional Public Brand", "Annual Enterprise", "Annual Potential Enterprise", and "Annual Influential Product". Our province's tea industry has won multiple honors. Among them, Mount Huangshan Maofeng, Lu'an Gua Pian, and Qimen Black Tea of our province won the "2024 Regional Public Brand of Tea", Anhui Qimen Black Tea Industry Group Co., Ltd. won the "2024 Potential Enterprise", and Anhui Qimen Black Tea Industry Group Co., Ltd. won the "2024 Influential Product" for its product "Your Lipstick".

The launch ceremony of the "Tea and the World" global dissemination of Chinese tea aims to continuously enhance the international influence of Chinese tea and the domestic market position of tea brands, tell the story of Chinese tea well, spread the voice of Chinese tea well, build an international tea industry communication and publicity platform, shape a series of high-quality communication products in the Chinese tea field, broaden the international vision of leading tea enterprises, optimize, expand and strengthen new quality productivity brand tea enterprises, enhance the international reputation of Chinese tea, and strengthen international tea industry interconnection and cooperation.

Source: Forbes, China Foreign Languages Administration